Tagged “Marketing”

Benefits of Marketing Budget Optimisation with Machine Learning

16 January 2023

Every Piece of Data? Why?

26 June 2022

Predicting Marketing Engagement - Part 3

19 April 2022

Follow-Up Funnels

14 April 2022

Predicting Marketing Engagement - Part 2

12 April 2022

Predicting Marketing Engagement - Part 1

05 April 2022

The Only Click Metrics Worth Your Time

15 March 2022

The Holy Grail of Customer Metrics

08 March 2022

Financial Marketing Metrics (Worth Using)

01 March 2022

My Essential Non-Financial Metrics to Manage

22 February 2022

Do You Know Your TAM?

25 January 2022

Speeding Up Feedback Loops

15 June 2021

Look at Advertising as an Investment

12 January 2019

The Equation for Selling Anything Online

12 January 2019